About Us

It all started in a basement, with no heating, an old sewing machine and zero skills.

We just wanted to make beautiful clothes. Today, we continue.

Arthur and Justin

We are two childhood friends, linked since high school by a shared passion for fashion, music and creation in the broadest sense.

Arthur

My name is Arthur. I'm driven by the desire to build, tell stories, and make things meaningful. I manage the brand's creative direction, communications, strategy, and all administrative aspects.

Justin

Justin is the artisan heart of the project. He taught himself to sew with rigor and precision, and makes every garment we make himself.

Our complementarity is our strength: the same sensitivity, two different perspectives, and the common desire to do things well.

Together, we created this brand with limited resources, but a clear vision: to offer beautiful, durable, and sincere pieces, the opposite of disposable fashion.

Manifest

Our manifesto is a declaration of what we believe:
Fashion that has meaning, weight and staying power.
Clothes that say something, made to last and leave their mark.
A wardrobe designed as a statement, not as a trend.

The soul of a brand, the heritage of an era

There are clothes that dress, and others that tell a story.
Fabrics steeped in the past. Cuts that resonate with the ages. Details that owe nothing to chance.
Our brand was not born from a trend.
It was born from an obsession: to restore clothes to their original power .
In an era where fashion is consumed and thrown away, we have chosen another path.
That of timelessness . That of character . That of heritage .
We are the architects of a wardrobe that goes beyond seasonality.
A wardrobe that is not just worn, but that marks an existence .
Every piece we design is a statement . A claim . A symbol of belonging to a generation that rejects uniformity and celebrates exception.

A brand for those who don't follow, but embody

Our clothes are not made to blend in.
They are designed for those who want to exist fully , with a strong silhouette and a confident posture.
Our customers are not trying to follow the movement.
They are the movement.
Our inspirations?
They draw on the grandiose , on art , on myth , on timeless icons .
Those who made their mark, not by what they wore, but by how they wore it .
Our cuts have the rigor of uniforms, the casualness of artists from another century, and the nobility of clothes that can only be found in archives.
To wear one of our pieces is to wear a piece of history — while embodying the future.

Beauty before noise

At a time when fashion is dictated by algorithms, we have chosen independence.
We don't chase buzz. We chase beauty.
Our clothes are the result of a rigorous process, where every detail meets a requirement:
that of style which transcends trends .
True luxury is not in the price, but in the intention.
In the way a piece falls on the body, in the sensation it provides, in the emotion it triggers.
We believe in fashion that has weight , that has substance .
We reject ease, meaningless production, soulless speed.
We are moving slowly, but precisely .
Every piece of clothing should deserve to exist. If a garment doesn't tell a story, it has no place in our wardrobe.

A brand made to last

Fashion is a fleeting industry.
We create for eternity.
Our clothes are not there to be worn for a few months before being forgotten.
They are designed to anchor themselves in the lives of those who choose them. To evolve with them.
To bear the marks of time with pride.
We believe in the patina of experience , in materials that tell a story. Our creations are not consumer products, but objects of transmission .

Clothing as an extension of identity

We don't sell clothes.
We create armor for those who refuse to be invisible.
Wearing our brand is not just about dressing up.
It is about assuming a look , a vision, an attitude.
It’s about making each outfit a personal manifesto .
It's not for everyone. And that's fine.
Our clothes should convey a strong feeling. They give confidence, inspire posture, transform presence. Each piece is designed as a talisman , a companion for important moments.

A brand for the future, anchored in the past

We move forward with unwavering conviction:
The future belongs to those who know where they come from.
Our mission: to redefine clothing as an object of meaning , not as a simple accessory.
We want to build a locker room that, in twenty years, will be even stronger than it is today.
A signature that stands the test of time without ever going out of fashion.
We don't just promise style. We promise a vision. A way of inhabiting the world with strength and elegance. A commitment.